Monday: Marketing Update

 

I have been shooting a bunch of personal work lately. Some running stuff and some ice climbing images too. In the past I have been sitting on images for a while before showing. Last week I updated my site with the most recent work. Then sent out several email blasts promoting the work and the site. I have seen a dramatic increase in website hits and have had a lot of really great feedback. I really like seeing that what I'm shooting is hitting home with my target markets. It inspires me to keep on shooting what I like and then put it out in the world!

iPhone Hipstamatic: Beer + Promos

I couldn't resist this shot of my PBR's that shared in my journey last night in creating my email promos from the last post. PBR is the second best thing from Wisconsin. The best thing from Wisco is my wife!
Have an awesome day!

I'm on a Promotional Binge

The email above went out to a targeted list of running companies.


This email featuring Detroit Lion Gosider Cherilus, that I shot for The Boston Globe Magazine, went out to a targeted list of ad agencies and magazines that specialize in sports.


These images are outtakes from a cover shoot also for The Boston Globe Magazine. This email went out to big and small ad agencies as well as a ton of magazines.

I also stopped by the post office today and dropped off nearly 700 postcards that have these same images on them and are sent out to the same target markets. My thoughts are that some people like emails and some people like printed promos, so I'm going to hit them with both.

Any thoughts? Any criticism? What are you doing to promote your photography?
Please if you are here, checking out what I'm doing, leave a comment. I love and welcome feedback, both positive and negative.

Marketing 2010: Email Promo Test

I just sent out an "Email Promo" to my Linked In connections. I sent it to test the waters a bit and see what kind of response I can illicit from people I already know in some way, shape, or form. I know it's an off week, between Christmas and New Years, and many people aren't going to the office or checking email. It will be interesting to see the results. If you received one of these emails and you've ended up here at the blog please leave a comment for me to help gauge the effectiveness of the "Email Promo". Tell me if you like it, you hate it, or if you want to get a post card through conventional mail.
This is the beginning and one segment of my new marketing plan for 2010. I'll be sending these emails as well as postcards to specific target market groups. As well as cold calling potential clients and arranging times to show them my printed portfolios.
I welcome and encourage any feedback you may have. Please leave a comment for me here on the blog, email me at josh@joshcampbell.com, or give me a call 617-921-6573.