Monday: Marketing Update

"Hello, my name is Josh Campbell."
I've been making the classic cold calls and getting in touch with people. It's an ongoing process and I am commited to reaching each person on my targeted cold call list and setting up a time to go show them my printed portfolio (it's way cooler to see print than the web).
If I have talked with you already, thanks for your time. Let's get together to look at the book and get to know one another. I would love to work with you. If we haven't talked, we will!

Monday: Marketing Update

 

I have been shooting a bunch of personal work lately. Some running stuff and some ice climbing images too. In the past I have been sitting on images for a while before showing. Last week I updated my site with the most recent work. Then sent out several email blasts promoting the work and the site. I have seen a dramatic increase in website hits and have had a lot of really great feedback. I really like seeing that what I'm shooting is hitting home with my target markets. It inspires me to keep on shooting what I like and then put it out in the world!

Monday: Marketing Update

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Monday: Marketing Update

Here's a little slide show of my printed portfolio. I have made a list of Art Buyers and Photo Editors to cold call and set up meetings to go show the book. I'll be starting that process today!
So psyched, moving forward! Progress rules!

The quality of video isn't too cool, please call to see the real deal.

Monday: Marketing Update

Just when I was starting to wonder if these network marketing sites were a waste of my time I got a call from Andrea at Runner's World. She had got the weekly update blast from Linked In, my name was fresh on her mind and she gave me an assignment! That's why I'm on the Linked In and the Facebook, to promote my work and to keep my name popping up in front of clients.
It's not a waste of time at all!

Monday: Marketing Update

Here's a shot of my new biz cards before they were cut.


An iPhone shot of print trimmings.

The prints for the portfolio are now trimmed and are ready to be scored, folded, and hole punched. I have a few more prints I want to make including a good cover sheet that flows with my new branding/identity. The book should be ready soon and I'll post some quality images of it instead of these noisy iPhone shots.
My new business cards arrived today from EM Letterpress. That completes the printing for all of my new identity system. I have the biz cards, which are super slick and I'm really stoked on. I have some really nice envelopes. Some mailing labels to send stuff off in style. And some nice vinyl stickers to stick on dvd cases and everything else. It's a totally new complete branding for Josh Campbell Photography designed by my friend Eduardo Nemeth. I'll also post some nice images of everything after I shoot them. I feel it's really important to have all of these pieces as a photographer (or in any business). It shows that I am committed professional and gives clients an idea of what to expect as for as the level and the quality of my photography.

Monday: Marketing Update

Here are a few iPhone quickshots of the prints for my book.

PORTFOLIO:
Yesterday I spent most of the day printing the pages of my new portfolio. I have more prints to make. Then comes the trimming, scoring, and hole punching required to assemble the book. It was cool to print yesterday. It seems a lot of the time with digital I only print when a print is needed. Most images are sent over the internet to clients, burned to a disc, or moved to another hard drive. The photos really came alive to me yesterday when I saw them printed really well and at a descent size. I'm still flying high from it!

SOCIAL NETWORKING:
I joined Facebook finally. I had been holding out thinking it was a time waster. Now I am of the thought that connections and relationships are very important however we have them. It's pretty amazing how within twenty four hours I became connected to over 100 people. My name was seen by over 100 people. My web hits went way up, so people were looking at my work. Yeah I'm sure some were friends and family but I'm also sure that some were folks that hire or know people that hire photographers. It's win win. So if you are here and we are cool guy friends on the Facebook please look me up and send a request.

Marketing 2010: Email Promo Test

I just sent out an "Email Promo" to my Linked In connections. I sent it to test the waters a bit and see what kind of response I can illicit from people I already know in some way, shape, or form. I know it's an off week, between Christmas and New Years, and many people aren't going to the office or checking email. It will be interesting to see the results. If you received one of these emails and you've ended up here at the blog please leave a comment for me to help gauge the effectiveness of the "Email Promo". Tell me if you like it, you hate it, or if you want to get a post card through conventional mail.
This is the beginning and one segment of my new marketing plan for 2010. I'll be sending these emails as well as postcards to specific target market groups. As well as cold calling potential clients and arranging times to show them my printed portfolios.
I welcome and encourage any feedback you may have. Please leave a comment for me here on the blog, email me at josh@joshcampbell.com, or give me a call 617-921-6573.